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| Public Relations European School 2 |
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08.11.2006
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Pecs, Hungary, 19 - 25 February 2007. School is a one-week training event intended for 25 participants, aiming at developing their communication skills, intercultural competence, exchanging and increasing public relations knowledge and its application in the management of communication strategy.
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The aim is to reach potential European level PR activists and teach them about professional PR for international non-governmental or profit oriented organizations on every level.
The general program of the School (lectures, simulations, workshops, discussions, casework), includes: - Strategic Public Relations. - Successful communication and interaction in cross-cultural environment. - Branding and Corporate Identity. - Advertising. - Marketing of international NGOs and their projects. - Media planning and working with media. - Commercial writing, Writing for the spoken world. - Presentation techniques, NLP. - Lobbying, influencing decision makers. - Networking.
This time, you will be also trained by using progressive methods of didactics: - Live PResentation (with real audience). - FR in reality (with real companies for real goals). - Personalized one-to-one lecture. - Personalized assignments and tutoring.
Application deadline: 20 November 2006.
Fee: 75 / 65 EUR (Eu non- EU)
For detailed information, please refer to contacts.
CONTACTS The AEGEE Academy Rue Nestor de Tière 15 B-1030 Brussels, Belgium Tel.: +32 2 245 2300 Fax: +32 2 245 6260 Website: http://www.aegee-academy.org
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