The aim is to reach potential European level PR activists and teach them about professional PR for international non-governmental or profit oriented organizations on every level.

The general program of the School (lectures, simulations, workshops, discussions, casework), includes:
- Strategic Public Relations.
- Successful communication and interaction in cross-cultural environment.
- Branding and Corporate Identity.
- Advertising.
- Marketing of international NGOs and their projects.
- Media planning and working with media.
- Commercial writing, Writing for the spoken world.
- Presentation techniques, NLP.
- Lobbying, influencing decision makers.
- Networking.

This time, you will be also trained by using progressive methods of didactics:
- Live PResentation (with real audience).
- FR in reality (with real companies for real goals).
- Personalized one-to-one lecture.
- Personalized assignments and tutoring.

Application deadline: 20 November 2006.

Fee: 75 / 65 EUR (Eu non- EU)

For detailed information, please refer to contacts.

CONTACTS
The AEGEE Academy
Rue Nestor de Tière 15
B-1030 Brussels, Belgium
Tel.: +32 2 245 2300
Fax: +32 2 245 6260
Website: http://www.aegee-academy.org